Tröegs to debut beer inspired by Graffiti Highway in Centralia
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HERSHEY — The once-frequented Graffiti Highway in Centralia may be a thing of the past, but the memory lives on through a new beer brewed by Tröegs Independent Brewing in Hershey.
The brewing company, located at 200 Hersheypark Drive, Hershey, announced the launch of IPA Graffiti Highway, named after the abandoned .74-mile stretch of Route 61 in Centralia. The juicy, tropical IPA with a touch of haze will be available on draft and in 12-oz. cans throughout Tröegs’ entire distribution footprint starting Monday.
“We’re always looking for unique stories to tell,” said Marketing Director David Graham. “This landmark is an unbelievable story and it fits right in with us from an art perspective. The communal aspect that happened there is what we’re trying to do here at Tröegs, to share a drink over a shared passion. A lot of artists came together to leave their mark on Graffiti Highway, and we love the part of beer that brings people together.”
In Tröegs’s announcement this week, it said the Graffiti Highway IPA “wanders off the beaten path, where twists and turns of citrus and tropical...
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