Trump Denies Profit Motive—Yet Rakes in $57 Million from Merch and Crypto

Donald Trump's commercial endeavors continue to yield substantial income for him personally, including approximately $57 million stemming from a cryptocurrency initiative associated with his family, as reported by The New York Post. Despite the criticism, Trump's press secretary Karoline Leavitt has characterized concerns over potential conflicts of interest as “frankly ridiculous.” A detailed disclosure from the Office of Government Ethics reveals that World Liberty Financial, a crypto venture co-founded by Trump’s sons—Donald Jr., Eric, and Barron—has generated revenue through merchandise sales targeting Trump supporters, including items like guitars, sneakers, and books. Trump’s reported crypto wallet ranges from $1,000,001 to $5 million.According to the disclosure, fans purchased $3 million worth of the “Save America” coffee table book, among other items. Founded in September 2024 to promote Trump’s candidacy, World Liberty Financial has seen investments grow significantly since Trump’s election win.