Donald Trump arrives at Trump Tower in New York on May 30, 2024, after being found guilty on 34 felony counts. Stephanie Keith/Getty Images
by Karrin Vasby Anderson, Colorado State University
After a jury convicted Donald Trump of 34 felony counts of falsifying business records to cover up a politically damaging relationship, he responded by warning viewers of his post-verdict news conference: “If they can do this to me, they can do this to anyone.”
That statement simultaneously invokes the ideal of an independent judiciary and attempts to delegitimize it.
As a scholar of political communication, I study how rhetoric strengthens or erodes democratic institutions and can prime an audience to expect or accept violence. Regardless of how someone feels about the legal arguments made during Trump’s trial, Trump’s attempts to prevail in the court of public opinion continue his campaign to discredit democratic institutions and threaten anyone who gets in his way.
Demagoguery is weaponized political communication that, as communication scholar Jennifer Mercieca explains, “undermines both democratic decision-making and democracy itself.” Demagogues use rhetoric to dominate an electorate rather than to persuade voters. Key characteristics include evading responsibility for claims and scapegoating anyone disloyal to the demagogue.
Demagogic communication...
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