Twisted Gingers Brewing Co. works with street artist to release Shamcow IPA
MusicEntertainment / Music 4 weeks ago 31 Views 0 comments
Twisted Gingers Brewing Co. owner Mark Mayer had never heard of Shamcow when an Instagram follower suggested a collaboration with the graffiti artist. But after spotting his cow-print street art while running in Wissahickon Valley Park, he realized there might be potential to teaming up.
“I get a kick out of them,” Mayer said. “Life’s hard and having a little Shamcow in your vision is not a bad thing.”
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The artist, whose work has sparked debate over its connection to the community in Northwest Philly, teamed up with Manayunk’s Twisted Gingers for an IPA that will be released Friday. The 7.5% ABV beer features double-dry superdelic hops, which give it notes of mango, citrus and a “candy lollipop” flavor, according to Mayer.
The Shamcow IPA will be available at the taproom and local farmers markets as a four-pack of 16-ounce cans for $20, with $2 going to Walter B. Saul High School, the agricultural magnet school in Roxborough. Like the street art, the label features a cow print with the word ‘Shamcow’ — a play on the ShamWow towel infomercial — in...
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