UMG Denies Drake’s Claims Of Streams Inflation And Popularity Of Kendrick Lamar’s ‘Not Like Us’

In response to recent claims made by Drake regarding the inflating streams and popularity of Kendrick Lamar’s song ‘Not Like Us,’ Universal Music Group (UMG) has issued a statement denying the wild claims. The company has rubbished Drake’s claims setting the records straight. UMG maintains that it adheres to the highest ethical standards in its marketing and promotional campaigns. The statement emphasizes that fans have the ultimate say in choosing the music they want to hear, implying that any success or popularity enjoyed by Kendrick Lamar’s ‘Not Like Us’ song is a result of genuine fan interest. “The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue,” to said the company in a statement sent to Billboard. “We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.” In the filing, Drake’s Frozen Moments LLC accused UMG — where the rapper is signed via the company’s Republic Records — of embarking on an illegal “scheme” to inflate the popularity of Lamar’s hit song, which served as an...