Vaseline’s Mended Murals Initiative Utilizes Street Art to Spread Awareness and Skin Health and Access in Underserved Patients, Individuals With Skin of Color

In an effort to address systemic racism and health care disparities affecting people of color, Vaseline has announced the launch of Mended Murals,1 a street art initiative aimed at promoting skin health equity. The initiative seeks to highlight the importance of skin care for underrepresented communities through the restoration of murals in various cities across the United States. Through this initiative, Vaseline aims to raise awareness about the significance of proper skin care and the need for increased access to health resources in marginalized communities. The Mended Murals project draws inspiration from the concept of restoring faded murals, symbolizing the restoration of neglected aspects of health care for communities of color. Vaseline is partnering with artists from diverse backgrounds to not only revive these artistic expressions but to also support local clinics that provide necessary health services to surrounding neighborhoods. Mended Murals has already made strides in cities such as Baltimore, Maryland; Brooklyn, New York; and Hartford, Connecticut, where mural restorations have already been commissioned. The art installations also feature QR codes linking community members to SeeMySkin.com, a platform dedicated to skin health resources tailored for people of color. Vaseline first launched SeeMySkin.com in 20222 as a database tailored to...