‘We’re still fighting’: Grady Baby Apparel and Grady Hospital remain at odds

The Grady Baby Co. & Apparel location on the Atlanta BeltLine. Photo by Donnell Suggs/The Atlanta Voice Grady Baby Company and Apparel co-owner Terrence Albritton is frustrated by what has been a near year-long legal battle with one of Atlanta’s largest hospitals. “We’re still fighting them but our overall goal is to work together,” Albritton told The Atlanta Voice about the family company’s licensing fight with Grady Health System during a recent interview.  “Here we are a small family business that started in our basement and we are fighting to preserve a legacy for our children,” Albritton said.& Grady Baby Company and Apparel, best known for their “We Full” hoodies and t-shirts and positive pro-Black and pro-Atlanta messaging, applied for the trademark in 2018 and received it in 2022, according to documents shared with The Atlanta Voice. Since March 2023, the two companies have been in a fight for the name “Grady Baby”, which is used most often as a localism for people born and raised in Atlanta and born at what is now the only Level 1 trauma center in Atlanta following the closure of Atlanta Medical Center by parent company Wellstar Health System. Grady Hospital,& a 131-year-old public...