Why How We Talk About Clinical Trials in the Black Community Matters

Effective communication is key to increasing Black American participation in clinical trials. However, traditional messaging around clinical trials often fails to connect with diverse communities, creating barriers to participation. To bridge this gap, it’s essential to use culturally competent messaging that respects and acknowledges the unique perspectives, experiences, and values of different cultural groups. During a recent BDO panel discussion on clinical trial diversity, we had several experts share insights and best practices for communicating the importance of clinical trials to the Black community. Going to underserved locations One of the main themes was the importance of meeting people where they are, both physically and culturally. Sharon Rivera-Sanchez, CEO of Trials of Color, emphasized this: “What that means to me is [being in an] underserved neighborhood. So I go to that neighborhood, and I partner with people in that neighborhood.” By engaging communities in familiar settings and through trusted channels, outreach efforts become more relatable and accessible. Speak the language Valerie Worthy, a breast cancer survivor, highlighted the significance of cross-cultural communication: “In any situation, you have to speak the language of that person. If the person is not understanding what you’re saying, then we’re not getting our messages across.”...