Dana White: Zuffa Boxing's Ambitions Reimagined as Nurturing Ground

On Monday, TKO Group Holdings and Paramount unveiled an eagerly awaited entry into the boxing realm, appointing Paramount+ as Zuffa Boxing's official North American broadcasting platform. Starting in 2026, 12 Zuffa boxing events will be showcased on Paramount+, through a comprehensive media rights agreement. Selected matches may also be aired on CBS, with expectations of additional events being incorporated in the coming years.Established in March through a partnership between TKO and Saudi entertainment giant Sela, Zuffa Boxing operates under the leadership of WWE President Nick Khan and UFC President and CEO Dana White, in concert with Sela CEO Dr. Rakhan Alharty and Saudi Boxing Federation President Turki Alalshikh. White remarked to CBS Sports, “Timing is everything and the timing was perfect.” He emphasized the significance of his meeting with Alalshikh and noted that Zuffa Boxing will serve as a nurturing ground for emerging talent, presenting competitive matchups among promising prospects.