50 Cent Unpacks His $100M Vitaminwater Move, Revealing the Real Power of Long-Term Business Strategy

Rapper and entrepreneur Curtis “50 Cent” Jackson recently opened up about his profitable investment in Vitaminwater, highlighting the importance of long-term thinking in business ventures. Curtis “50 Cent” Jackson at the season 2 premiere of “BMF” held at TCL Chinese Theatre on January 5, 2022 in Los Angeles, California. (Photo by Gilbert Flores/Variety via Getty Images) Speaking during an August panel hosted by “Earn Your Leisure,” a podcast that promotes financial literacy and wealth-building, Jackson described his role in helping Vitaminwater grow from a niche beverage brand to a mainstream success. Jackson, who secured a minority stake in the beverage company in the early 2000s, turned the investment into a reported $100 million payout, he claimed, when Coca-Cola acquired Vitaminwater’s parent company, Glaceau, for $4.1 billion in 2007. The rapper captured the essence of his strategic move in his hit song, “I Get Money,” with the line: “I took quarter water, sold it in bottles for two bucks; Coca-Cola came and bought it for billions, what the f***?” Vitaminwater, launched in 1996, quickly gained popularity for its fortified drinks, marketed as a healthier alternative to sugary sodas. Following Coca-Cola’s acquisition, the brand became a household name, and its stock performance...