8 Unforgettable Sets From Rolling Loud Miami 2024: Future, JT, Travis Scott & More

In February 2015, Matt Zingler and Tariq Cherif launched the first-ever Rolling Loud festival. But while the inaugural Miami event was a success, it was also quite the learning experience for Zingler, who had to take matters into his own hands — literally. “I booked companies to drop off bike racks [and tents]. They just dropped them off in the front of the building, and I had to set them up myself… in Wynwood in Miami, with a pistol on me, at 4 in the morning. There’s homeless people and crackheads and s—. It was crazy as f—, dude.” Since that harrowing first year, Rolling Loud is no longer a DIY venture for Zingler and Cherif — it now bills itself as the biggest hip-hop festival in the world. Along with the annual Miami fest, Rolling Loud has expanded to California and Thailand, with other iterations having taken place over the years in New York, Australia, Portugal, Canada, the Netherlands, Germany, and Austria. They’ve also overseen the emergence of Rolling Loud as what they proudly call a “lifestyle brand,” with expansions into merchandise, including collabs with Modelo and the WWE. The latter marked the first time the wrestling league ever...