BBB Business Tip: How to use QR codes to help your business

(Special to The Dallas Examiner) – QR codes have made a big comeback in recent years. QR, or “quick response,” codes read like bar codes but have a distinctive square shape that is filled with dots and smaller squares. When a smartphone scans a code, it translates the information to a link, which then leads to places like a website, a PDF of a restaurant menu, a Facebook page, the phone’s app store, and more.Small businesses are using codes to reduce physical contact with customers, improve communication efficiency, become mobile-friendly, cut costs, and more.Here are a few tips for using QR codes at your business.How small businesses can use QR codesQR codes are a free and simple way for your business to share information with customers. Codes can link to your business’s website and help promote your products, services, and events. They can even be used to create a contactless payment process.For example, if you own a restaurant, codes on your tables can direct customers to your menu, to place their orders, and even pay their bills. Scanning a code minimizes contact with reusable menus, meaning you can save costs on printing physical menus and also be more versatile when...