BED Founder Daymond John Shares Black Entrepreneurs to Shop from this Holiday Season

Businessman and Shark Tank star Daymon John has always been a champion for entrepreneurs, especially those in our communities. He founded Black Entrepreneurs Day (BED) to celebrate Black business and entrepreneurship. “I started it five years ago in the wake of George Floyd. We should be building businesses, not burning them,” he told EBONY.  “I wanted to create something positive, fun and informative so our community could learn from one another, get the fundamentals down and provide financial support to Black business owners.” To date, BED has given over $1 million to support Black-owned businesses. With that in mind, John shared four Black-owned businesses with connections to BED that we can all support this holiday season. Be Rooted: “Be Rooted makes these incredible products with beautiful illustrations of black women, from journals to puzzles. It’s a brand made by women of color, for women of color, and it’s all about celebrating representation.” The Cupcake Collection: “The owner, Mignon Francois, started the business with the last $5 she had, with no baking experience and turned it into a successful destination bakery. If someone you know has a sweet tooth, you have to order them an edible gift from The Cupcake Collection....