Black pro female football player launches first online marketplace exclusively for women athletes

Santia Deck, the first African American female athlete to sign a multi-million dollar deal to play football, is making history again. This time, she has launched HerLocker, the world’s first innovative online marketplace designed exclusively for female athletes and fitness enthusiasts. Fulfilling the economic empowerment initiative of Santia’s previously launched platform, Winning Her Way, for female athletes, the marketplace officially launched in August 2024. This marks a revolutionary step forward in women’s sports, providing a dedicated platform for women to access, sell, and discover a wide array of products tailored specifically to their active lifestyles. A New Era for Female Athletes HerLocker is not just a marketplace –  it’s a Black-owned movement dedicated to female athletes and fitness enthusiasts. By bringing together a diverse range of top brands and emerging vendors, HerLocker offers a one-stop shop for all things active, from performance wear and fitness gear to nutrition and wellness products. Think of it as a unique blend of Amazon and Etsy, but curated specifically for women in sports. “We are beyond excited to launch HerLocker and offer a space where female athletes can find everything they need,” says Santia. “Our platform is about more than just shopping; it’s about...