Black women investors are on the rise, driven by a desire to build generational wealth

J.P. Morgan Wealth Management’s third annual Diverse Investor Study found that 46% of Black women respondents started investing outside of an employer-sponsored retirement plan less than five years ago, compared to 24 percent of all groups surveyed. The 2024 survey aims to uncover investing trends within Black, Hispanic, and Latino communities. “At J.P. Morgan Wealth Management, we believe that everyone should have the opportunity to build wealth,” said Plano-based Danea Rouse, Diversity, Equity & Inclusion Director at J.P. Morgan Wealth Management. “By understanding the unique needs and priorities of Black investors, our industry can better serve them and help them achieve their financial goals. This research helps us do that.” A new wave of investors This rise of Black women starting to invest highlights the expanded access to tools and resources that have made investing more accessible. “This is very encouraging,” Rouse explained. “More Black women are realizing the importance of investing as a means to help secure their financial future and the future of their families. It’s not just about making money; it’s about creating opportunities and breaking cycles.” Rouse emphasized that this new wave of investors is not just a fleeting trend, but a significant shift in how...