Business Is Booming at Tam’s Burgers In Compton Thanks to Kendrick Lamar’s ‘Not Like Us’ Music Video, Sparking a 40 Percent Spike In Sales

Compton’s beloved eatery Tam’s Burgers No. 21 has seen an unprecedented surge in business following the release of Kendrick Lamar’s latest music video for his hit song “Not Like Us.” The video, which dropped on July 4, prominently features the local Los Angeles burger joint. And owners say, there has been a 30 to 40 percent increase in sales, TMZ reported. YouTube screenshot The family-owned restaurant, situated on Rosecrans Avenue, has been a staple in the community for years. However, the recent exposure from Lamar’s video has brought a wave of new customers eager to experience the place that the Grammy-winning artist chose to highlight. The Lamar Effect Restaurant manager Lauro Hernandez and his son Bryan Noe told TMZ about the sudden influx of customers. They noted that many of the new visitors specifically mentioned seeing Tam’s in the “Not Like Us” video as their reason for stopping by. This surge in popularity has led to a significant boost in sales, with the bacon cheeseburger — Lamar’s favorite — being a top order among fans. The “Not Like Us” video is more than just a music video or even a Drake diss clip; it is a love letter to Los...