From Parenting Difficulties to Heartfelt Brand: The Story of Cathy Daniel-Sammy

Cathy Daniel-Sammy’s transformation from a beauty-seeking girl in La Panse to a resilient woman illustrates her unwavering authenticity. Crowned Miss Earth Saint Lucia in 2007, her path included obtaining a master’s degree while nurturing a newborn—an admirable blend of commitment and ambition. This duality inspired her to create her inaugural cosmetic line catering to her daughter's specific needs, ensuring a thoughtful contribution to the market. St. Lucia Times’ Keryn Nelson engaged with Cathy post-launch to delve deeper into her inspiring odyssey.“Pageantry found me,” she reflects, initially captivated by its allure, later grappling with its complexities. Today, she proudly identifies as a mother first. Her latest venture, Melavive Skin, emerged from a personal challenge, fulfilling the need for effective products for darker skin tones. “If you truly desire it, you can achieve it,” she affirms, embodying a blend of realism and optimism in her entrepreneurial journey.