Coca-Cola Beverages partners with Joe Walker for the Kampala to Fort Portal Walk to raise Road safety awareness

By Our Reporter Coca-Cola Beverages Uganda (CCBU) has announced its partnership with Joe Walker for the Kampala to Fort Portal Walk, which commences on Monday, 26 February, in a bid to raise Road safety awareness. The 12-day trek aims to shine a light on the crucial issue of road accidents and advocate for responsible behaviour on Ugandan roads. As part of this partnership, CCBU, a subsidiary of Coca-Cola Beverages Africa, has donated water and soft drinks to keep participants hydrated and amplify the campaign’s reach. “At CCBU, we prioritise responsible behaviour and fostering a safe environment for everyone. Road accidents are a serious concern in Uganda, and we stand firmly behind initiatives like the Joe Walker road safety campaign that raise awareness and advocate for responsible road use. We hope this partnership will not only support the physical journey but also encourage the ongoing dialogue on road safety with various stakeholder,” said Pearl Nimusiima, Public Affairs and Communications Manager at CCBU. Themed “Get Home Safe”, the Joe Walker road safety campaign will raise awareness about road accidents on the Kampala-Fort Portal route and highlight responsible road use by emphasizing the importance of safe driving practices, pedestrian awareness and respectful coexistence...