For these women, ‘Beyond Defense’ is a family affair

It was a simple question. One of Marcya Cain’s daughters told her she wanted to sell self-defense weapons. How could she say no? Cain explains, “As a family, her sisters and I agreed to go into business together. Safety is important to us and we constantly work to keep each other safe, so we wanted to help keep other families safe as well.” And in 2019 Beyond Defense was born. When asked what makes Beyond Defense different from other similar companies, Cain said, “We not only focus on the selling of self-defense weapons, but also safety tips and tactics to empower women. We want to make sure that women are comfortable and confident to know how to use and when to use weapons.” In addition to selling self-defense weapons, Cain also does presentations to share her knowledge. “Whenever I get to do a self-defense training, presentation or vendor event in which I can teach people steps and tactics to keep themselves safe, it makes me proud. Helping women feel confident, knowing that they can protect themselves, knowing that they can make it home safely to their family, is why I do what I do.” Although her business may seem an...