Former St’Artup 317 brand opens Mass Ave storefront 

We Don’t Run From Adversity (WDRFA) announced the opening of their clothing storefront on Massachusetts Avenue following their graduation from St’Artup 317, the city’s retail accelerator program. We Don’t Run from Adversity recently opened a storefront on Massachusetts Avenue. (Photos via/WDRFA Instagram)“We consider ourselves a lifestyle brand that focuses on clothes,” said Mike Gillis, WDRFA co-owner. “Since our participation in St’Artup317, we have learned a lot about our business and customer base, been able to increase our product offerings, and seen upwards of 30% increase in sales. We are excited to show people our largest offering yet and to be here, sell our goods, and connect with the community.” WDRFA’s catalog features a variety of offerings such as headwear, accessories, commissary and drinkware. WDRFA opened online in 2016 and has collaborated on several local collections, including partnerships with People for Urban Progress, James Dant and Tinker Coffee.We Don’t Run from Adversity recently opened a storefront on Massachusetts Avenue. (Photos via/WDRFA Instagram)“St’Artup317 exists to build our bench of retail brands and creative economy here in Indianapolis,” said Catherine Esselman, Cat Consulting founder. “The unique program offers a unique opportunity to amplify young entrepreneurs, scaling brands and members of our creative local...