How AI Clones Transform Fast Fashion: Effects on Jobs and Individual Identity

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British fashion model Alexsandrah recently stood beside an AI-created likeness of herself in London, igniting a complex discussion about artificial intelligence's role in fashion. The emergence of digital twins, notably by brands such as H&M, sparks important ethical dilemmas surrounding labor, identity, and fair compensation. As technology advances, protecting the rights of those becoming digital representations is crucial. The "jackpot economy" illustrates an expanding gap in opportunities, questioning the authenticity of representation in a world increasingly influenced by AI-generated avatars.

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