Inside Common’s SXSW party with Porsche and The FADER

Common at Porsche X FADER at SXSW 2023.   It’s about 10 minutes before the legendary artist Common is set to perform at this year’s Porsche Full Service event at South by Southwest, and the room is bumping. There’s a mass of people surrounding the stage, as other attendees hang back a little further, drinks in hand, standing maybe a little too casually next to the sleek, brand-new electric Macan out on the floor There, Kenneth Richardson and Nicholas Navarro are taking everything in, swapping memories about FADER Forts of the past like notches on their belts. They’d attended those showcases for more than a decade, and they remember catching Cardi B’s set in 2017, months before the release of “Bodak Yellow” turned her into a household name. Then there was 2016, when The FADER Fort capped off their weekend lineup with a surprise performance from Drake. And in 2014, they caught SZA, well before the debut of her breakthrough album, Ctrl, along with a few other memorable acts. “Remember that was the year we saw Disclosure and Sam Smith?” says Navarro. “They blew up here.” Read Next: Porsche and The FADER are bringing Common, 9th Wonder, and DJ Diamond Kuts...