Jamal Bryant Puts Rick Ross On Blast For Shopping At Target During DEI Boycott

Rev. Jamal Bryant has publicly addressed rapper Rick Ross for shopping at Target amid the ongoing boycott stemming from the company's rollback of diversity, equity, and inclusion (DEI) initiatives. The exchange ignited when Ross posted a lighthearted video riding a scooter in the store with his girlfriend, Jazzma Kendrick. “I’ve been kidnapped. I’m in Target,” he humorously stated. Kendrick chimed in about their shopping list, and Ross noted, “The Cinnabons reeled me in.” Bryant quickly criticized the rapper on Instagram, asserting his influence within the community and emphasizing respect for their economic power. “Daily, we shouldn’t merely hustle... respectfully BE the BOSS not the pawn!” he stated. Social media users echoed Bryant’s sentiments, with one remarking on Ross's wealth as a barrier to understanding community struggles. This isn't the first celebrity Bryant has engaged with; he previously reached out to Cardi B regarding similar concerns about the boycott.