Juneteenth in the Desert: A Tribute to Black-Owned Coachella Businesses

PALM SPRINGS, Calif. (KESQ) – Thursday, June 19, marks Juneteenth, the pivotal moment in 1865 when enslaved African Americans in Galveston, Texas, first discovered their liberation. This date signifies a celebration of freedom, honoring the conclusion of slavery. Local Black-owned enterprises and organizations articulate the profound impact of this federal holiday, highlighting the opportunities forged through the struggles of their ancestors. "Our ancestors fought for things like this," stated Rico Pereira, proprietor of Ricos Westcoastwash. He emphasized the importance of self-sufficiency, reflecting on the ability to pursue personal ambitions beyond conventional employment. Tim Vincent, president of Brothers of the Desert, reiterated how the holiday inspires ongoing initiatives. "It truly shapes how we advance our vision," he noted, mentioning their newly established scholarship aimed at supporting Black gay men and their allies. Vincent and Pereira advocate for community education regarding Juneteenth's history, urging broader participation in celebrations. Local businesses unite with the City of Palm Springs to commemorate Juneteenth through various festivities this weekend.