Michigan’s Leading Black Woman-Owned PR Firm Expands with Industry Veteran, New Talent, and Key Promotions

Ernest Wilkins- Image Courtesy of 98Forward In a strategic effort to increase its impact and reinforce its management team, 98Forward, a prominent PR and communications agency in Michigan that is not only the largest Black-owned but also women-led, has made significant changes. The agency has appointed Ernest Wilkins, a content strategist with a strong national reputation, to the position of Senior Director while also recognizing the talent of Cydney Foster by promoting her to the role of Manager. These carefully selected appointments highlight the agency’s commitment to promoting creativity and equipping the next generation of professionals to achieve outstanding client results. Wilkins has over 14 years of experience in editorial work, content strategy, and campaign leadership. Throughout his career, he has spearheaded various initiatives for renowned brands, including Nike, X (previously known as Twitter), Twitch, and Jordan Brand. His content curation expertise has established industry benchmarks and positioned him as a mentor for upcoming marketers. Beyond his contributions to campaign execution, Wilkins is widely recognized for his inclination to challenge conventional models and push the boundaries of creativity. Wilkins expresses his excitement about joining 98Forward and helping create and enhance narratives that connect with clients regionally and nationwide. “The team’s...