Target Struggles with Increasing Obstacles Amid DEI Protest Backlash

(CNN) – NEW YORK – Target is currently facing significant challenges, particularly from its dedicated customers. On Wednesday, the retail powerhouse revealed a drop in sales for the last quarter, largely linked to dissatisfaction stemming from its retreat from various diversity, equity, and inclusion (DEI) programs. To exacerbate matters, President Donald Trump’s tariffs are further inflating expenses. Established store sales decreased by 3.8% in the previous quarter, resulting in a dimmer financial outlook. Following this news, Target’s shares slumped by 4% in pre-market trading, marking a staggering 37% decline over the past year. Analyst Sky Canaves from eMarketer underscored these strategic missteps. CEO Brian Cornell recognized the challenges while reaffirming the firm’s dedication to its core values and workforce. Target recently launched a multi-year "Enterprise Acceleration Office" to drive growth alongside an executive restructuring.