The Impact of Abandoning DEI: Target and the Influence of Black Consumers

Target's recent financial losses, totaling $15.7 billion, highlight the risks of abandoning diversity, equity, and inclusion (DEI) initiatives. Black consumers wield over $1.6 trillion in annual spending power. Companies like Costco thrive by embracing DEI, while neglecting it can alienate critical consumer bases and lead to substantial revenue declines.