TikTok Ban Could Devastate Black-Owned Businesses And Creators

Pretty african-american girl having video call on her phone at home. African woman resting on couch hold mobile phone look at device screen smiles enjoy online chat with boyfriend, e-dating active user, surfing internet weekend lazy activities modern tech usage concept Have you ever bought something after seeing it on TikTok? You’re not the only one.  The platform’s unique algorithm has been a game-changer for small businesses and creators, especially Black entrepreneurs who have leveraged it to amplify their voices and their brands. But now, with the looming threat of a U.S. ban on TikTok, many are staring down the possibility of devastating financial losses. Experts say a TikTok ban could cost small businesses and creators a jaw-dropping $1.3 billion in just one month. For Black creators and entrepreneurs, who already face systemic barriers in traditional industries, the stakes are even higher. TikTok’s algorithm often helps level the playing field, allowing up-and-coming creators and brands to reach millions without hefty advertising budgets. According to various reports, many small businesses rely on TikTok as a primary tool for customer engagement and sales. Unlike Instagram or YouTube, where paid ads dominate, TikTok’s organic reach has allowed small businesses to thrive with minimal...