Tourism Generates Record $2.52 Billion and 51,550 Jobs for Greater Birmingham Region

inBirmingham Tourism provided a record level of impact for Jefferson County last year, the Greater Birmingham Convention and Visitors Bureau (GBCVB) announced today, at an event celebrating U.S. Travel Association’s National Travel & Tourism Week. In 2023, the Greater Birmingham tourism industry provided $2.52 billion in economic impact, supported 51,550 jobs, and contributed $296 million in state and local taxes. These figures surpass all previous levels of impact generated by tourism in Jefferson County. “Tourism is a leading contributor to our regional economy,” said John Oros, President and CEO of the Greater Birmingham Convention & Visitors Bureau. “It is the common thread that impacts and unites all of our 34 municipalities across Jefferson County.” Greater Birmingham hosted 3.96 million overnight visitors in 2023, a 4.5% increase over 2022, and the highest count since 2017. “2023 was a busy and exciting year for our region,” added Oros. “Major events like the NCAA Men’s Basketball Tournament, annual meeting of the National Association of Black Journalists, new Food + Culture festival, and 60th commemoration of the Birmingham Civil Rights Movement delivered significant new impact; and, visitor attendance at our acclaimed annual events like the Children’s of Alabama Indy Grand Prix, SEC Baseball Tournament,...