Vivo brings African elegance to Atlanta with new store

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Vivo has 27 locations: 23 in Kenya, two in Rwanda, one in Uganda and one in Atlanta with about 450 employees total. Photo by Erinn Gardner/The Atlanta Voice Vivo brought a touch of Kenyan elegance to Atlanta with the opening of a new store at Atlantic Station on May 22. Women of all demographics look forward to a unique, yet stylish selection of apparel, accessories, beauty products and home goods, all meticulously designed and crafted in Kenya.  “It’s a modern take on contemporary African fashion. One of our selling points is to provide affordable and stylish options for ladies who want to look good without breaking their bank,” Vivo U.S. Business lead Michelle Gatonye said. In 2011,& Wandia Gichuru and Anne Marie Burugu founded Vivo in Nairobi with intentions of producing all items in Kenya in order to offer local African women quality clothes for affordable prices. A bulk of apparel stores in Kenya frequently import products internationally. Not only do these stores sell for high prices, but the clothes tend to not compliment African skin tones and body sizes.& Gichuru practiced yoga and her children pursued ballet, but she faced difficulty in finding appropriate attire. This challenge sparked her...

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