Building Lasting Connections: The Year-Round Voter Engagement Tactic for Democrats

Last week highlighted national voter registration day, prompting a critical moment for the Democratic Party. Between 2020 and 2024, there was a loss of 2.1 million registered Democrats, contrasted by a 2.4 million gain for Republicans across 30 states, resulting in a net shift of 4.5 million voters. Democrats' approval ratings have declined significantly, dipping below 35 percent among white, Hispanic, and working-class men. Their advantage with Black voters has dwindled to the narrowest margin since 1999, and Donald Trump has almost doubled his backing from Black voters while matching Democrats' support among Hispanic voters.In Pennsylvania, the party's registration lead plummeted from 500,000 to a mere 53,000. This trend is echoed in other pivotal battleground states. The Party must engage consistently with working-class voters, fostering relationships year-round rather than sporadically during elections. Establishing a strong ground presence and connecting policies to daily issues for these communities is imperative for regaining trust and electoral relevance.