"Black-Owned Brands: How Founders are Evolving Their Visions in a New Era Beyond DEI"

Black entrepreneurs face challenges as corporate diversity initiatives falter. Companies like Puzzles of Color and Pound Cake reconsider partnerships with retailers like Target, fearing backlash. Founders emphasize community resilience, with many shifting focus to independent stores and online sales, aiming to showcase Black culture despite a retreat in DEI support.