People walk past a Heritage Foundation advertisement at the Milwaukee International Airport on July 12, 2024. Michael M. Santiago/Getty Images
by Zachary Albert, Brandeis University
As the 2024 presidential election heats up, some people are hearing about the Heritage Foundation for the first time. The conservative think tank has a new, ambitious and controversial policy plan, Project 2025, which calls for an overhaul of American public policy and government.
Project 2025 lays out many standard conservative ideas – like prioritizing energy production over environmental and climate-change concerns, and rejecting the idea of abortion as health care – along with some much more extreme ones, like criminalizing pornography. And it proposes to eliminate or restructure countless government agencies in line with conservative ideology.
While think tanks sometimes have the reputation of being stuffy academic institutions detached from day-to-day politics, Heritage is far different. By design, Heritage was founded to not only develop conservative policy ideas but also to advance them through direct political advocacy.
All think tanks are classified as 501(c)(3) tax-exempt organizations, which are prohibited from engaging in elections and can take part in only a small amount of political lobbying. But some, like Heritage, also form affiliated 501(c)(4) organizations...
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