Jasmine Clarke: Takes Home 2025 Business Leader Award

Jasmine Clarke stands as the visionary behind So Jazzed Esthetics and is the accomplished author of "My Melanin Skin Glows." An award-winning esthetician and skincare educator, Jasmine transitioned from writing beauty reviews in college to revolutionizing skincare education and formulation, focusing on the inherent beauty in ingredients. The inception of So Jazzed Esthetics occurred in 2017 when Jasmine recognized the limited representation and educational resources in the beauty industry for individuals resembling her while distributing plant-based wellness products. She began her enterprise offering skincare and makeup services from her mother's kitchen. Although her services cater to all skin types, her primary goal is to educate clients and beauty professionals on effectively caring for melanin-rich skin using plant-based, toxin-free products. Now, Jasmine creates her natural skincare line, targeting common concerns like hyperpigmentation and acne. A member of Zeta Phi Beta Sorority, she has partnered with notable organizations and worked with esteemed clients, further cementing her influence in the industry.