She makes $20,000 a month to make 1-minute YouTube videos. Inside Google’s strategy to beat TikTok

New York (CNN) – YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It hasn’t been cheap: the Google-owned platform is shelling out tens of thousands of dollars to some of its top Shorts creators – like beauty influencer Sydney Morgan – every& month. YouTube began offering creators a share of ad revenue for Shorts last year as its TikTok copycat feature struggled to stand out in the fiercely competitive landscape of online short-form video. Now, more than a quarter of the more than 3 million creators in its YouTube Partner Program are earning money on Shorts, often in addition to traditional long-form videos, the company announced in a blog post Thursday. Related Stories YouTube says the fresh data to its ability to incentivize existing creators to try out a new format – and to attract new users. The Google-owned platform is banking on its deep pockets and long history of partnering with creators in its effort to continue growing Shorts. “We look at it as giving creators the tools they need to reach viewers where...